PRESS RELEASE
CONTACT INFORMATION:
Robert Plotkin
BarMedia
(520) 747 8131
robert@barmedia.com
Hilary Grillett
Wirtz Beverage Nevada
(702) 699 8851
hilary.grillett@wirtzbev.com
Wirtz Beverage Nevada Debuts
Successful Beverage Management Program
Las Vegas, Nevada, March 31, 2010—In response to the slumping economy, Wirtz Beverage Nevada will present an educational program on April 27th designed to teach restaurateurs and bar owners ways to become more profitable. The full-day seminar — Successful Beverage Management—Profitable Strategies for the On-Premise Operator—is presented by industry notables Jack Robertiello, beverage writer and former editor of Cheers magazine, and Robert Plotkin, author and beverage consultant.
“We’re all in this situation together. If we can help our customers weather these challenging economic conditions, we’ll all be stronger for it in the long run,” says Keith Trader, vice president and general manager, Wirtz Beverage Nevada. “This educational program is just the ticket. It teaches beverage operators how to improve every aspect of their beverage profitability and does it with wit, wisdom and a generous helping of street savvy.”
The daylong program normally costs $295, but Wirtz Beverage Nevada is offering all its clients the program for free, although advanced registration is required.
During the morning session, attendees learn how to reduce costs significantly by preventing internal theft, tracking bartender sales productivity, analyzing pour costs and effectively managing payroll. The afternoon session provides advanced strategies for increasing beverage sales by enhancing drink quality and appeal, improving guest service, taking advantage of beverage trends, increasing the effectiveness of in-house marketing and building repeat business.
The Successful Beverage Management program was a sell-out at its national debut in Phoenix earlier this year. Says Trader, “Continuing education is a crucial aspect of success that’s especially important in the food and beverage industry. How else can working on-premise professionals augment their knowledge of the business than through a program such as this?”
Attendees’ evaluations revealed the degree to which they felt the program had improved their chances of financially surviving the recession. “I’ve been in the bar business for over 40 years and I’m surprised that I learned as many new things as I did,” said Kevin McNeal, owner of Corbins Bar in Phoenix. “You can’t put a dollar figure on the value on this type of information.”
Registration information can be obtained by contacting Wirtz Beverage Nevada at (702) 699 8851 or on-line at BarProfits.com.
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The Cocktail Guru Blog 
I watch you on the weekend show last week, love the recipes you come up with. I would like the recipe for the pina colada you made.